Obviously, I haven't blogged in forever, give or take a couple of lifetimes, thanks to my uncooperative brain (which has Chronic Daily Migraine) and having been going through a very long, drawn-out, nasty divorce, but I just got word last week that I am OFFICIALLY and finally divorced, which I do like, and does make me very happy, thus, the mention here, on a blog where I write about things I like. Hopefully, I will feel like blogging more, now that the stress of that is behind me-- we shall see.
But anyway, Zoya. Pretty much everybody who knows me knows that I love Zoya. I mean, I luuuuurve Zoya, and I recommend it to everybody. And not just because I prefer the formula (super-smooth, with no fumes!), or that each collection is more beautifully dazzling than the one before (um, PIXIE DUST), or that they're always coming up with some new, smart way to engage their customers (hi, color spoons). And not even, well, because of this.
The biggest reason, no joke, is the people behind the brand. The people that have developed a loyal, cult-like Zoya following in some really simple ways. First, they created a superior product, of course. But, more importantly, in my book, is that they ENGAGE THEIR CUSTOMERS better than any company I know. (And I'm kind of a marketing junkie, I admit. I pay close attention to this stuff-- especially when it comes to Marketing to Women. Some would even call it "obsessed," which is fine-- I just really like when Marketing to Women is done right!) Zoya does it really right. On Twitter. On Facebook. Go look-- follow them! They create community around their product. They respond to people, they goof off with them, they share their excitement. THAT is probably the key-- they engage like they are excited to do it. And they're not afraid to show they're having fun-- just check out my favorite of their YouTube videos, if you want to see what I mean. That kind of stuff makes me really happy.
So, yeah, I could show you the cuteness of this right here
and all-caps-holler "RUN RIGHT NOW AND SNAG THESE CUTE LITTLE TINY BOTTLES WHILE YOU CAN," because, my gosh, they are so cute and teeny-tiny! But what I really want you to do is pay attention to how your favorite brands interact with you. Then, compare those things to what Zoya does to keep their products interesting, and the many unique ways in which they genuinely engage and include their customers in what they're doing. I'd be willing to bet that, at the very least, nobody will seem to have more fun doing it.
Thanks, Zoya Fairies, for making me happy, particularly, through some very difficult times. With your polish, with your delight, with your creative innovation, and your genuine interest in interacting with your customers, fans, and followers, y'all rock.
** Disclosure **
Product samples have been sent to me for consideration by PR.